January 29, 2013 - Raghav Thakur
What and how to do On-Page SEO?
After a long time I am writing something about SEO, so I would start ahead from the last article I wrote about, SEO and I will discuss what On-Page SEO is and how to do it?
So let us cut the basics as I presume that most of you have read my last article.
The basic code for every site is pretty simple and every site on internet runs on that, also making the fact that there are changes made by site owners themselves to change its look and feel, definitely to suit its users and obviously to differ in the crowd on Internet.
Basic HTML code for every site:
<h1>Title of the content</h1>
[/box] Like I said before we make changes to this code, not only to change its design, but most importantly to change its HTML attributes to suit the needs of Search Engine Bots or crawlers. After all, we want to attract them.
Important heading TAG:
Now there are different tags (from H1 to H6), but the most important is the H1 Tag, it is the title of the content you are writing. It should be properly fitted with correct keywords and should make a sense to the actual user as the bots are smart these days.
For example: your keywords are “Technology” and “SEO”, don’t stuff your keywords in a line, but write a proper heading to it.
Incorrect way: Technology SEO, SEO technology, etc.
Correct way: “My content describes technology and has different aspects of SEO in it.”
Now that the H1 tag is clear, your content writing should also follow the same pace, i.e. you should never overload your content with keywords, but if it is necessary you can use some synonyms in your content.
For example: “This is my technology article and other tech articles”.
Like this you are contributing enough keywords to your articles and not yet repeating them again.
Now that you have added a good article with complete heading, it’s time for correct URL.
How to give a good URL:
You are half way to your correct On-Page Optimization, now give your post a correct address, so that it is noticeable by crawlers.
Crawlers on the web see your website and add your content to the best of the suitable matrices, filling the requirements.
Like if you have:
As your post address, it simply gets a bad ranking in the content managements system of crawlers.
Now you have:
It is good for your site as the bots understand that your article is related to the above mentioned keywords, and they will place it near to the searched terms when a user searches anything that relates to it.
Give your image a good <ALT TAG>:
Now you have a good article that has enough keywords to support it and have a great title to support it, including a correct URL address that makes the bots see your content related to the search terms, and you STILL WANT MORE.
Then also give your images <alt tag>, now they also act as keywords to the post that you added (in a way-ofcourse).
They also define your article to the search engine bots, and it is more visible to them.
Don’t Forget the Meta Tags:
Meta tags are one of the most important small lines, that give a small summary or review of your content, do add your keywords in here.
For example: if your article describes about technology,
“About the technology and the new advancements coming with the xyz product or something that relates to it”
Just for the reference this how your article/post should look like