What is SEO (Search Engine Optimization)

All of us who use internet must be using Google, simply for searching our needs or something that relates to that. Now when you search something you see any search engines provide you with millions of results, but there are only few that are on the first page or on the second page.

Now if you have a website of any typical category like say about  computers or gadgets, or you have any information regarding it and you want people to know about it, what the most easiest way?

Answer: “Getting on the first page of Search engines result”

Now it is for sure that engines like Google; search every different site for every detail they get on internet, but with the above confirmation there lies another reality check that there are many sites (may be thousands of them) that actually relate to the very same category of yours, because there is a 98% probability that whatever you write in that search box has been written there before, may with some different phrase; but it has been searched for. Let’s take an example for that:

Now if you search for the term “Latest Technology News” , so a number of results show up on the page, so it is very much definite that it has been searched before may with some different phrases like “Tech news”, “Latest tech” or “Latest gadgets”.

So now coming back to the topic, you want your site to be searched and known to people, the only large scale way to make you visible to people is to be seen on search engines, and search engines have thousands of sites before you, now why would they rank you on the first page of their results?

Now here comes the term SEO (Search Engine Optimization), it is the techniques people use to come on the first page of the results. This is a type of Marketing, also known as Internet Marketing. There are strategies that may include changing internal HTML codes, to be more visible to engines; they take help of other established sites to name them on their pages or articles or archives.

It’s just a set of techniques that help your site to be known on internet and others.

This includes

  • On the Page SEO
  • Off the Page SEO
  • What is not to be done to your site or blog
  • And most importantly what rules should you follow before doing Internet Marketing to your blog

Engines like to read more and more and there is nothing better than having just too much on your site, they will always come to you if you go by their rules.

The simple way to understand it is, if you are reading the same article or seeing the same information that you wrote on your blog, will it help you or the users reading it. If your answer is YES, then they will surely come to you blog and rank it better than others who say NO.

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